7 things to know before we go on Dragons' Den next Thursday
One rescue dachshund. 75,000 orders. Five dragons. Here's the lot, plus the one thing you should do before 8pm on the 24th.
by the Lucy & Lola team · Published by us, about us
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1
It started with a dachshund who had opinions 🌭
Lucy rescued Lola, got obsessed, started drawing her, bought an embroidery machine. That's it. That's the origin story. No business plan, just a very good dog.
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2
Then CNN rang, and Lucy got made redundant in the same month 📞
Orders flooded in. Andy learnt to embroider every single one at the kitchen table. Five years later it's a studio in Cambridge with 28 machines. Still Lucy. Still Lola. Still one photo at a time.
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3
75,000 of you made this happen. Actually. 🧡
Every dog on a sweatshirt at the park. Every "it looks JUST like him" review. Every photo you trusted us with. That's what Lucy walked into the Den carrying. Thank you doesn't cover it.
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4
Yes, it really does look like your pet. You check before we stitch ✅
Send a photo. We design their portrait from it. You get a proof within 3 working days, unlimited edits, and nothing is stitched until you say "that's him". If the finished piece doesn't match the proof, we remake it free.
★★★★★ "The embroidery of my dog is gorgeous." Katie J, Trustpilot
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5
Stitched, never printed. Print peels. Thread doesn't. 🧵
Thread colours matched to their coat, stitched into the fabric rather than sat on top of it. That's why people are still wearing theirs years on.
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We can't tell you what happened in there. Not yet. 🤐
Eighteen months in the making. Five investors. One dachshund on a lead. Everything's under wraps until 8pm on the 24th. Lucy recorded a message though.
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7
Order this week. After Thursday, we can't promise the wait. ⏳
Every piece is made to order in Cambridge. Right now that's 2 to 3 weeks door to door. After the show airs, honestly, we don't know. No discount, no code. The only thing that changes after Thursday is how long you wait.
Order before the showOrder this week2 to 3 weeksAfter the showLonger, can't promise
What everyone's ordering this week 🛒
Start your portrait
See you Thursday. 8pm. Bring the dog. 🐶📺
Order before the showPublished by Lucy&Lola Ltd, company number 13554307, Unit 1, Copley Hill Business Park, Cambridge CB22 3GN. Everything on this page is about our own business. Lead times are current at 17 Sept 2026 and your delivery estimate is shown at checkout.