From one rescued dog to over 200,000 embroidered pet portraits
Lucy & Lola started with Lola — a rescue dog who completely changed everything. What began with drawing one much-loved dog turned into a made-to-order pet portrait brand loved by hundreds of thousands of pet parents around the world.
It all began with Lola
After rescuing Lola, I became completely obsessed with her. Like so many pet owners, she was never “just a dog” — she was family.
I started drawing her, trying to capture all the little details that made her feel so special. Then I got myself an embroidery machine and began turning those illustrations into stitched portraits.
That was the beginning of Lucy & Lola — and today, we create best selling personalised pet gifts for customers all over the world.
We took off almost overnight
Just a few months after launching, we were featured on CNN — and everything changed.
Orders started pouring in, demand grew fast, and what had started as a small creative idea quickly became something much bigger. Soon after, I was made redundant and took Lucy & Lola full time with my now husband Andy.
Today, thousands of customers trust us to create something truly personal — you can see how it works here: Will my embroidery really look like my pet?
Lucy drew them. Andy learnt to embroider them.
My now husband Andy joined the business, and together we built Lucy & Lola into what it is today. I focused on drawing the pets, and Andy learnt how to embroider each portrait. What started as the two of us figuring it out has grown into a full studio team making every order to order in Cambridge, UK.
Drawn from your photo
Every design begins with your pet’s photo and is created to capture their markings, expression and personality.
Unlimited edits
You receive a proof before anything is stitched, and we include unlimited edits until it feels exactly right.
Made to order in the UK
Every piece is created in our Cambridge studio by our team of young female embroidery artists.
Want to know more about timings? Read: How long does custom pet embroidery take?
Where Lucy & Lola is today
embroidered pet portraits created since September 2021
social media followers across our pet parent community
orders shipped across the globe from our UK studio
exhibiting at Crufts and events across the UK
Worn by celebrities and loved by pet owners
Our embroidered pieces have been worn by names including Jade Thirlwall, Faye Winter, Clare Balding, Zara McDermott, Emily Dean and many others.
But what matters most to us is that every order still feels personal — whether it’s a birthday gift, a “just because” present, or a memorial piece to remember a pet forever.
Not sure what to choose? Explore our best sellers or browse pet memorial gifts.
We care about more than just what we make
Organic cotton
We use organic cotton where possible and focus on creating premium products designed to be kept and worn for years.
Zero-waste mindset
We repurpose garments wherever we can, bundling pieces into mystery boxes and reducing waste across the studio.
Giving back
We’ve donated profits to Dogs Trust and worked with rescue organisations including Woodgreen, the RSPCA and Many Tears.
Many of our customers also order meaningful gifts for someone who has lost their dog.
More than a sweatshirt. More than a gift.
“It looks exactly like my dog. I cried when I opened it.”
“The most thoughtful gift I’ve ever received.”
“You can feel how much care has gone into it.”
Turn your pet into something you can wear, gift and keep forever
Every piece is made to order in our Cambridge studio, with a proof in around 3 days and unlimited edits included.