Five Dragons. Five offers. One business that started with one machine.
Lucy took Lucy & Lola into the Den with the real thing: embroidered pet portraits, designed from customer photos and stitched in our Cambridge studio. Every Dragon got a jumper. Every Dragon made an offer.
Missed it? The episode is on BBC iPlayer, and the best bits are below.
Made to order in Cambridge. Your dispatch date is shown at checkout before you pay.
Image: BBC Studios / Dragons' Den
Inside the Den
The jumpers, the nerves and the night it aired. Tap the sound icon to listen, or swipe through the clips.
The full episode is on BBC iPlayer.
Shop the Den jumper
The same embroidered pet portrait the Dragons turned over in their hands, designed from your photo and stitched to order in Cambridge. Unlimited revisions before anything is stitched.
Work with Lucy & Lola
Lucy Bowes skipped university, qualified as a CIMA accountant on her 25th birthday, then left finance to build Lucy & Lola from one secondhand embroidery machine. Today the business has shipped over 75,000 orders from its Cambridge studio and received an offer from every Dragon in the Den.
If you're a journalist, a brand or an event organiser, this is the quickest way to reach the right person.
Press & media
Interviews, comment, broadcast and podcast bookings, and official images. Media enquiries are handled by Moda PR.
- Founder interviews and features
- Comment on small business, personalised retail and pets
- Product and studio imagery
Brand partnerships
We work with brands that pet owners already love, where a portrait of someone's own animal makes the collaboration personal.
- Co-branded and limited edition drops
- Gifting, giveaways and campaigns
- Retail, stockist and corporate gifting
Speaking & events
Keynotes, panels, podcasts and school or college talks. Lucy speaks plainly, with real numbers.
- No degree, no problem: apprenticeship to accountant to founder
- Inside the Den: pitching, negotiating and choosing your Dragons
- Scaling a personalised product, one photo at a time
Customer order questions? Our Help Centre is the fastest route, as these inboxes are for press and partnerships only.
Every Dragon got a jumper. Now it's your pet's turn.
Send us a photo you already have. We'll design the portrait, you approve it with unlimited revisions, and we stitch it in Cambridge.