She was never “just a dog.” She was family.
That feeling is the whole reason Lucy & Lola exists. It began with one rescue dog, and has become over 75,000 orders for pet parents around the world.
It all began with Lola
After we rescued Lola, I became completely obsessed with her. Like so many pet owners, she was never “just a dog,” she was family.
I started drawing her, trying to capture all the little details that made her her. Then I bought an embroidery machine and began turning those drawings into stitched portraits.
That was the beginning of Lucy & Lola.
Then CNN called, and everything changed
A few months after launching, we were featured on CNN. Orders poured in, and what began as a small creative idea became something far bigger.
Soon after, I was made redundant, so I took Lucy & Lola full time with my now husband, Andy. I drew the pets; Andy learnt to embroider every one. What started as the two of us figuring it out is now a full studio team in Cambridge.
Designed from your photo, made just for you
Designed from your photo
Every design begins with your pet's photo, worked up by a real artist to capture their markings, expression and personality.
Unlimited edits
You see a proof before anything is stitched, with unlimited edits until it feels exactly right.
Made to order in the UK
Each piece is embroidered to order in our Cambridge studio by our team.
From one rescue dog to a worldwide community
orders since 2021
founded in Cambridge with one machine
shipped from our UK studio
exhibiting every year
As seen on CNN, and worn by Jade Thirlwall, Faye Winter, Clare Balding, Zara McDermott & Emily Dean, but the order that matters most is always yours.
Worn by celebrities, loved by pet owners
Our pieces have been worn by names you'll know, but what matters most to us is that every order still feels personal, whether it's a birthday gift, a “just because” surprise, or a memorial piece to remember a pet forever.
We care about more than what we make
Organic cotton
We use organic cotton where possible, creating premium pieces designed to be kept and worn for years.
Zero-waste mindset
We repurpose garments wherever we can, bundling pieces into mystery boxes and reducing studio waste.
Giving back
We've donated profits to Dogs Trust and worked with Woodgreen, the RSPCA and Many Tears.
More than a sweatshirt. More than a gift.
“Absolutely love it, even better than I expected. Brilliant likeness of my dog and great quality.”
Angela C. · United Kingdom“My dog passed away recently and I wanted his picture on a fleece to keep him close. The resemblance is uncanny. It made my day.”
Leanne C. · United Kingdom“They sent proofs for me to approve and made changes to capture how I see my girls. I was so surprised at how accurately my dogs were embroidered.”
Jen · United States
It still starts the same way every order, with a pet someone loves
However big we grow, every portrait is still made with the same care I first gave to Lola. When you order, you're not getting a product off a shelf, you're trusting us with a member of your family, and we never forget that.
Lucy, founder of Lucy & Lola
Keep the one you love close, forever
Made to order in our Cambridge studio, with a proof within 3 working days and unlimited edits. Nothing stitched until you love it.
Curious about the Den? Read our Dragons' Den story