Our story

She was never “just a dog.” She was family.

That feeling is the whole reason Lucy & Lola exists. It began with one rescue dog, and has become over 200,000 hand-drawn portraits for pet parents around the world.

How it started

It all began with Lola

After we rescued Lola, I became completely obsessed with her. Like so many pet owners, she was never “just a dog,” she was family.

I started drawing her, trying to capture all the little details that made her her. Then I bought an embroidery machine and began turning those drawings into stitched portraits.

That was the beginning of Lucy & Lola.

Lucy & Lola founder with Lola
A dog photo beside its embroidered portrait sweatshirt
The turning point

Then CNN called, and everything changed

A few months after launching, we were featured on CNN. Orders poured in, and what began as a small creative idea became something far bigger.

Soon after, I was made redundant, so I took Lucy & Lola full time with my now husband, Andy. I drew the pets; Andy learnt to embroider every one. What started as the two of us figuring it out is now a full studio team in Cambridge.

Why it's different

Drawn by hand, made just for you

Drawn from your photo

Every design begins with your pet's photo, hand-drawn to capture their markings, expression and personality.

Unlimited edits

You see a proof before anything is stitched, with unlimited edits until it feels exactly right.

Made to order in the UK

Each piece is created in our Cambridge studio by our team of embroidery artists.

Trusted by pet parents everywhere

From one rescue dog to a worldwide community

200,000+

portraits created since 2021

450,000+

in our pet parent community

Worldwide

shipped from our UK studio

Crufts

exhibiting every year

As seen on CNN, and worn by Jade Thirlwall, Faye Winter, Clare Balding, Zara McDermott & Emily Dean, but the order that matters most is always yours.

Seen on familiar faces

Worn by celebrities, loved by pet owners

Our pieces have been worn by names you'll know, but what matters most to us is that every order still feels personal, whether it's a birthday gift, a “just because” surprise, or a memorial piece to remember a pet forever.

Celebrity wearing a Lucy & Lola embroidered pet portrait
Made with care

We care about more than what we make

Organic cotton

We use organic cotton where possible, creating premium pieces designed to be kept and worn for years.

Zero-waste mindset

We repurpose garments wherever we can, bundling pieces into mystery boxes and reducing studio waste.

Giving back

We've donated profits to Dogs Trust and worked with Woodgreen, the RSPCA and Many Tears.

Why people choose us

More than a sweatshirt. More than a gift.

★★★★★

“Absolutely love it, even better than I expected. Brilliant likeness of my dog and great quality.”

Angela C. · United Kingdom
★★★★★

“My dog passed away recently and I wanted his picture on a fleece to keep him close. The resemblance is uncanny. It made my day.”

Leanne C. · United Kingdom
★★★★★

“They sent proofs for me to approve and made changes to capture how I see my girls. I was so surprised at how accurately my dogs were embroidered.”

Jen · United States
Lucy, the founder, with her dog
From me to you

It still starts the same way every order, with a pet someone loves

However big we grow, every portrait is still drawn with the same care I first gave to Lola. When you order, you're not getting a product off a shelf, you're trusting us with a member of your family, and we never forget that.

Lucy, founder of Lucy & Lola

Create your own

Keep the one you love close, forever

Made to order in our Cambridge studio, with a proof in about 3 days and unlimited edits. Nothing stitched until you love it.

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